Herbal Business Color Ebook
The Herbal BusinessStarting, Sustaining & Growing an Herbal Enterprise& Teaching Herbalism
by Jesse Wolf Hardin & 14 Other Plant Healer Quarterly Contributors
245 pages Full Color
Presenting for your empowerment and encouragement, a Plant Healer compilation book about envisioning, launching, sustaining, and growing the herbal business you dream about… such as:
Clinical work or management, either profitable or nonprofit.
Personal paid consultations, online or in person.
Apothecaries and mixed purpose shops.
Herbal nurseries and farms.
Processing/Making medicinal herb products for retail and wholesale.Launching, directing and/or teaching at a physical or online herbal school.
Free Clinics and Post Disaster Medics
Traveling to teach at schools, herb shops and conferences.
Wolf Hardin is joined in this venture by 14 fellow writers/teachers/entrepreneurs:
Kiva Rose Hardin • Guido Masé • 7Song • Mélanie Pulla • Juliet Blankespoor • Katherine MackinnonWendy Hounsel • Jade Alicandro Mace • Heather Nic an Fhleisdeir • Sarah Josey• Kate Clearlight • Traci Donat • Sheri Hupfer • Sam Coffman
From the opening chapter:
“Can you feel it? The wonder, the excitement, the anticipation, the hope greater than reason, the dream that has captured and will not release our attention? Like a child beholding the emergence of a butterfly from its cocoon, like repeated glimpses of what feels like your true yet ungrasped love, we are enthralled with a specter, summoned by a loud but elegant entreaty, emboldened to chance the long odds, moved to not only believe in the possibility of a relative miracle but in our destined assignment to bring about the near miraculous.
Creating an herbal-hearted enterprise that can support you while helping others is nowhere near so hard as all that, but no less dramatically compelling, no less worthy of our exceptional planning, effort, determination and devotion, passion and love. If you are reading this book, you are almost certainly dreaming of starting or expanding an herbal business of some kind, and that I insist is a dream worthy of all the thought, skill, action and time you can give to it, worthy of being ushered by you from your fertile mind into the real impactful world, from sprouting plants to those people in need.”
CONTENTS
Jesse Wolf Hardin Preface
Jesse Wolf Hardin Herbal Business
Part I: Envisioning, Launching, Sustaining& Growing Your Business or Clinic
Kiva Rose Hardin A Life’s Work: Passionate Immersion in The Practice & Business of Herbalism
Jesse Wolf Hardin Taking The First Steps: Name, Story, Branding & Logo
Mélanie Pulla Building Roots: Herbs, Income, & The Art of Receiving
Mélanie Pulla Purpose Based Herbalism: Uncovering The Brand of You
Mélanie Pulla Herbalpreneurship: The Importance of a Business Plan
Mélanie Pulla Bringing Herbs To Market: Principles of Effective Marketing Analysis
Kate Clearlight Starting & Sustaining an Herbal Products Business
Traci Donat Expanding The Reach of Plants: How to Start or Grow Your Herbal Business
Jesse Wolf Hardin The Herb Shop
Heather Nic an Fhleisdeir Culpeper’s Profession: A History of Apothecaries
Sarah Josey Starting a Retail Apothecary
Sheri Hupfer Nomadic Herbalist: The Joys & Struggles of a Traveling Apothecary
Jade Alicandro Mace Spreading The Medicine: Running Your Own Medicinal Nursery
Wendy Hounsel Bridge-Walking: Herbalism & Nursing
7Song Integrating Herbal Medicine Into The Current System
Guido Masé Integrating Herbal Medicine Into The Hospital Setting: What I learned From Working in Rural Tanzania
Sam Coffman Water Borne Pathogens, Herbs, & Water Purification
Sam Coffman The Herbal Street Medic
Sam Coffman The Bicycle Urbalist
Sam Coffman The Post Apocalyptic Herbal Clinic
Jesse Wolf Hardin A Fair Trade: The Joys of Barter
Part II:Plant Walks & Teaching About Herbs
Juliet Blankespoor Teaching Herbalism
Katherine Mackinnon The Art of The Plant Walk: Tips & Techniques For Sharing Herbal Knowledge
Jesse Wolf Hardin The Art of Purposeful Sharing Part I: Whys, Hows, & Helpful Characteristics of Teaching Herbalism
Jesse Wolf Hardin The Art of Purposeful Sharing Part II: Attainable Teaching Assets, Impediments & Aids