The Herbal Business: Starting, Sustaining & Growing an Herbal Enterprise & Teaching Herbalism EBOOK

$19.00

The Herbal Business
Starting, Sustaining & Growing an Herbal Enterprise
& Teaching Herbalism
by Jesse Wolf Hardin & 14 Other Plant Healer Quarterly Contributors
245 pages 8.5x11
$19 Full Color Ebook


Presenting for your empowerment and encouragement, a Plant Healer compilation book about envisioning, launching, sustaining, and growing the herbal business you dream about… such as:

  • Clinical work or management, either profitable or nonprofit.
  • Personal paid consultations, online or in person.
  • Apothecaries and mixed purpose shops.
  • Herbal nurseries and farms.
  • Processing/Making medicinal herb products for retail and wholesale.Launching, directing and/or teaching at a physical or online herbal school.
  • Free Clinics and Post Disaster Medics
  • Traveling to teach at schools, herb shops and conferences.

Wolf Hardin is joined in this venture by 14 fellow writers/teachers/entrepreneurs:


Kiva Rose Hardin • Guido Masé • 7Song • Mélanie Pulla • Juliet Blankespoor • Katherine Mackinnon
Wendy Hounsel • Jade Alicandro Mace • Heather Nic an Fhleisdeir • Sarah Josey• Kate Clearlight
Traci Donat • Sheri Hupfer • Sam Coffman


From the opening chapter:

Can you feel it? The wonder, the excitement, the anticipation, the hope greater than reason, the dream that has captured and will not release our attention?  Like a child beholding the emergence of a butterfly from its cocoon, like repeated glimpses of what feels like your true yet ungrasped love, we are enthralled with a specter, summoned by a loud but elegant entreaty, emboldened to chance the long odds, moved to not only believe in the possibility of a relative miracle but in our destined assignment to bring about the near miraculous.

Creating an herbal-hearted enterprise that can support you while helping others is nowhere near so hard as all that, but no less dramatically compelling, no less worthy of our exceptional planning, effort, determination and devotion, passion and love.  If you are reading this book, you are almost certainly dreaming of starting or expanding an herbal business of some kind, and that I insist is a dream worthy of all the thought, skill, action and time you can give to it, worthy of being ushered by you from your fertile mind into the real impactful world, from sprouting plants to those people in need.”

CONTENTS


Jesse Wolf Hardin   Preface   2

Jesse Wolf Hardin Herbal Business         8

Part I:
Envisioning, Launching, Sustaining
& Growing Your Business or Clinic

Kiva Rose Hardin A Life’s Work: Passionate Immersion      15
in The Practice & Business of Herbalism

Jesse Wolf Hardin             Taking The First Steps:      17
        Name, Story, Branding & Logo
Mélanie Pulla Building Roots:      35

Herbs, Income, & The Art of Receiving

Mélanie Pulla Purpose Based Herbalism:      39
Uncovering The Brand of You

Mélanie Pulla Herbalpreneurship:     43
          The Importance of a Business Plan

Mélanie Pulla Bringing Herbs To Market:      47
Principles of Effective Marketing Analysis

Kate Clearlight Starting & Sustaining an Herbal Products Business     52

Traci Donat             Expanding The Reach of Plants:     63
        How to Start or Grow Your Herbal Business

Jesse Wolf Hardin The Herb Shop     75

Heather Nic an Fhleisdeir Culpeper’s Profession:     81
A History of Apothecaries

Sarah Josey Starting a Retail Apothecary     88

Sheri Hupfer Nomadic Herbalist:     91
        The Joys & Struggles of a Traveling Apothecary

Jade Alicandro Mace Spreading The Medicine:    101
          Running Your Own Medicinal Nursery

Wendy Hounsel Bridge-Walking:   114
Herbalism & Nursing

7Song Integrating Herbal Medicine Into The Current System   120

Guido Masé Integrating Herbal Medicine Into The Hospital Setting:   137
What I learned From Working in Rural Tanzania

Sam Coffman Water Borne Pathogens, Herbs, & Water Purification   144

Sam Coffman The Herbal Street Medic   158

Sam Coffman The Bicycle Urbalis   169

Sam Coffman The Post Apocalyptic Herbal Clinic   179

Jesse Wolf Hardin A Fair Trade: The Joys of Barter   186

Part II:
Plant Walks & Teaching About Herbs

Juliet Blankespoor Teaching Herbalism   190

Katherine Mackinnon The Art of The Plant Walk:
Tips & Techniques For Sharing Herbal Knowledge   196

Jesse Wolf Hardin The Art of Purposeful Sharing Part I: Whys, Hows,    208
& Helpful Characteristics of Teaching Herbalism

Jesse Wolf Hardin The Art of Purposeful Sharing Part II:    226
Attainable Teaching Assets, Impediments & Aids

Contributor Bios   238

Edited by Jesse Wolf Hardin & Kiva Rose Hardin
Layout & Illustration by Jesse Wolf Hardin
© MMXX by Plant Healer Publications & Events
All other rights remain with the authors and artists
Part II:
Integrating Herbalism, Leading Plant Walks,
& Teaching About Herbs

Wendy Hounsel Bridge-Walking:   115
Herbalism & Nursing

7Song Integrating Herbal Medicine Into The Current System   121

Guido Masé Integrating Herbal Medicine Into The Hospital Setting:   138
What I learned From Working in Rural Tanzania

Juliet Blankespoor Teaching Herbalism   145

Katherine Mackinnon The Art of The Plant Walk:
Tips & Techniques For Sharing Herbal Knowledge   151

Jesse Wolf Hardin The Art of Purposeful Sharing Part I: Whys, Hows,    163
& Helpful Characteristics of Teaching Herbalism

Jesse Wolf Hardin The Art of Purposeful Sharing Part II:    181
Attainable Teaching Assets, Impediments & Aids

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